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	<title>Gayle Laakmann McDowell &#124; Technology Woman &#187; entrepreneurship</title>
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		<title>Blame Men &#8211; And Women: A response to TechCrunch&#8217;s article on women in tech</title>
		<link>http://www.technologywoman.com/2010/09/05/blame-men-and-women-a-response-to-techcrunchs-article-on-women-in-tech/</link>
		<comments>http://www.technologywoman.com/2010/09/05/blame-men-and-women-a-response-to-techcrunchs-article-on-women-in-tech/#comments</comments>
		<pubDate>Sun, 05 Sep 2010 17:05:09 +0000</pubDate>
		<dc:creator>Gayle</dc:creator>
				<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[feminism]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[social issues]]></category>
		<category><![CDATA[tech]]></category>

		<guid isPermaLink="false">http://www.technologywoman.com/?p=244</guid>
		<description><![CDATA[Michale Arrington unleashed a fury of attacks &#8211; pro-women, anti-women, pro-Arrington, anti-Arrington &#8211; this week with his post &#8220;Too few women in tech? Stop blaming the men. Or at least stop blaming me.&#8221;  The assumption, of course, is that you should blame the women. The gist of Arrington&#8217;s post is this: Stop blaming us for [...]]]></description>
			<content:encoded><![CDATA[<p>Michale Arrington unleashed a fury of attacks &#8211; pro-women, anti-women, pro-Arrington, anti-Arrington &#8211; this week with his post &#8220;<a href="http://techcrunch.com/2010/08/28/women-in-tech-stop-blaming-me/">Too few women in tech?  Stop blaming the men. Or at least stop blaming me.</a>&#8221;  The assumption, of course, is that you should blame the women.</p>
<p>The gist of Arrington&#8217;s post is this: Stop blaming us for the lack of women as speakers / subjects of articles.  We try, but there&#8217;s just not as many women.  And don&#8217;t blame the men either.  Silicon Valley is a true meritocracy, and women have a ton of advantages in tech / entrepreneurship.  Women are not pursuing this field, and it&#8217;s probably something innate.</p>
<p>He&#8217;s partially right, and I can understand his frustration.  TechCrunch probably tries to attract female speakers, and it must be frustrating that, despite all that effort, people are criticizing them for not having enough women.  I get that.</p>
<p>The rest of the article is where Arrington goes wrong.</p>
<p><strong>1. Silicon Valley is a not a full meritocracy.</strong></p>
<p>Your network is incredibly important in getting press, attracting employees, getting funding, etc.  Can people assume you&#8217;re less technical, less credible because you&#8217;re female?  If you&#8217;re female, do you have to do more to prove your credibility?  Absolutely.</p>
<p><strong>2. Women have many disadvantages as entrepreneurs.</strong></p>
<p>He states that &#8220;statistically speaking women have a huge advantage as entrepreneurs&#8221;.  He makes a common mistake here.  Yes, women have some advantages.  Are there disadvantages to being female?  Of course.  I&#8217;ve had so many people comment on my desire to start a company and ask, &#8220;what will you do when you have children?&#8221;  If people are directly asking me that, I can only assume that VCs, potential partners, etc, will be wondering the same thing.  And somehow I don&#8217;t think my fiancé John would get the same questions.  I can tell you countless stories from business school, tech environments, etc about people making assumptions.  I do get some advantages from being female, but I also have to work harder in some respects.  And I, unlike Arrington, would not be so presumptuous to assume that it falls so heavily on one side or the other.</p>
<p><strong>3. When you say &#8220;women have it easier,&#8221; you&#8217;re also usually saying &#8220;I assume women are worse.&#8221;</strong></p>
<p><strong></strong>Here&#8217;s a conversation I&#8217;ve had many times with different people:</p>
<blockquote><p>Person: &#8220;Oh no, I&#8217;m not sexist, but come on, women have a lot of advantages getting a tech job or doing other stuff.  There&#8217;s so much pro-women stuff.&#8221;</p>
<p>Me: &#8220;So you&#8217;re saying that it&#8217;s easier to get into, say, Google if you&#8217;re female?&#8221;</p>
<p>Person: &#8220;Of course.  Look at what they do to recruit women.&#8221;</p>
<p>Me: &#8220;I see.  So then if it&#8217;s easier getting into Google as a woman, then you must believe that the average woman is less qualified?&#8221;</p>
<p>Person: &#8220;Well, right, that&#8217;s true.&#8221;</p>
<p>Me: &#8220;So when you see a woman in tech, you assume she&#8217;s worse than the average man?  Even though you know that she&#8217;s at Google, she would probably have to more to prove her credibility?</p></blockquote>
<p>This is the point where the person usually stutters.   (The &#8220;person&#8221; can be either male or female.  Men are not necessarily any more sexist than women.)  Arrington introduces this conversation with a comment about how he <em>assumes</em> that the acceptance rate for women-founded businesses in Y-Combinator is higher than that of men-founded businesses.  Does the rest of this conversation follow?  Most likely.</p>
<p><strong>4. Early sexism is relevant.</strong></p>
<p><strong></strong>There&#8217;s everything that happens before people become entrepreneurs.  All the implicit sexism.  The high school teachers who think maybe you want to be careful before taking that college level calculus class over the summer &#8211; it&#8217;s really hard, you know.  The people who aren&#8217;t surprised when you struggle in math and science &#8211; who don&#8217;t expect as much of you.  Young girls looking around and seeing the people like them working &#8220;normal jobs&#8221; rather than having super-successful careers.  Arrington suggests that women are just inherently less inclined to be entrepreneurs, and completely ignores that maybe someone&#8217;s childhood affects their goals and values.</p>
<p><strong>5. Women are genetically less <em>and</em> more</strong><strong> inclined to be entrepreneurs.</strong></p>
<p>Ok, Arrington doesn&#8217;t <em>directly</em> say this, but he certainly suggests it as a theory.  People have been asserting things like &#8220;oh women are just inherently less inclined to do X,&#8221; only to have it equalize later on in life.  I also know that <em>there are just as many female math majors </em>as male in the US, suggesting that it&#8217;s maybe not that women are inherently less quantitative.</p>
<p>Virtually every time people introduce some study to show why things are <em>just as they should naturally be</em>, the reasoning is flawed.  It usually goes something like: &#8220;A study showed that men are better than women at X.  X is a component of Y.  Therefore, men are just inherently better at Y than women.&#8221;  That only follows if X is the only component of Y.  Let&#8217;s find some reasons why women should be naturally more inclined to be entrepreneurs, shall we?</p>
<ul>
<li>Women are better multitaskers.  [<a href="http://clearinghouse.missouriwestern.edu/manuscripts/815.php">study</a>]</li>
<li>Women make better managers. [<a href="http://www.businessweek.com/2000/00_47/b3708145.htm">study</a>]</li>
<li>Women, more often than men, have a secondary source of income (yes, their spouses).  Thus, a women pursuing entrepreneurship is less likely to be gambling their child&#8217;s education, family well-being, etc.</li>
</ul>
<p>Now, those top two are according to just one study / article.  There may be studies that contradict it.  That&#8217;s part of the problem, after all.  People bring <em>one study</em> to suggest that women are inherently less inclined in <em>one aspect</em> of entrepreneurship, and use it as a comprehensive explanation of a very complex problem.  It doesn&#8217;t work like that.</p>
<p>I don&#8217;t know why there aren&#8217;t more women in tech or more women entrepreneurs.  But I do know that it&#8217;s a really, really complex problem, and <a href="http://www.talesfromthe.net/jon/?p=1576">there&#8217;s a lot men and women can do to help solve it</a>.</p>
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		<title>PeopleOfWalmart launches with EmptySpaceAds!</title>
		<link>http://www.technologywoman.com/2009/10/24/peopleofwalmart-launches-with/</link>
		<comments>http://www.technologywoman.com/2009/10/24/peopleofwalmart-launches-with/#comments</comments>
		<pubDate>Sun, 25 Oct 2009 04:08:00 +0000</pubDate>
		<dc:creator>Gayle</dc:creator>
				<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[tech]]></category>

		<guid isPermaLink="false">http://www.technologywoman.com/?p=123</guid>
		<description><![CDATA[If you haven&#8217;t checked out PeopleOfWalmart yet, you&#8217;re in for a treat. Pages of entertainment from America&#8217;s classiest individuals (yes, mother of mullet-baby, I&#8217;m speaking to you). One of my favorite websites just got a little bit better: it just launched EmptySpaceAds! Move your mouse to the margins of the page and you&#8217;ll see the [...]]]></description>
			<content:encoded><![CDATA[<p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_2oYyEzgHwoE/SuPmRU1CBCI/AAAAAAABZvw/oE5rwBUvrqo/s1600-h/peopleofwalmart.JPG"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 103px; height: 133px;" src="http://1.bp.blogspot.com/_2oYyEzgHwoE/SuPmRU1CBCI/AAAAAAABZvw/oE5rwBUvrqo/s400/peopleofwalmart.JPG" alt="" id="BLOGGER_PHOTO_ID_5396409963843290146" border="0" /></a>If you haven&#8217;t checked out <a href="http://www.peopleofwalmart.com/">PeopleOfWalmart</a> yet, you&#8217;re in for a treat.  Pages of entertainment from America&#8217;s classiest individuals (yes, <a href="http://www.peopleofwalmart.com/?p=5721">mother of mullet-baby</a>, I&#8217;m speaking to you).</p>
<p>One of my favorite websites just got a little bit better: it just launched <a href="http://www.emptyspaceads.com/">EmptySpaceAds</a>!  Move your mouse to the margins of the <a href="http://www.peopleofwalmart.com/">page</a> and you&#8217;ll see the new ads come up.</p>
<p>EmptySpaceAds is the same start-up I was <a href="http://www.technologywoman.com/2009/02/job-opening-software-engineer-vp-of.html">working</a> for before I left to go back to school, so it&#8217;s really exciting for me to see this development.</p>
<p>Now, I know ads aren&#8217;t exactly exciting for most people &#8211; who likes &#8216;em?  They replace regular content and get in your way as a result.  That&#8217;s why <a href="http://www.emptyspaceads.com/">EmptySpaceAds</a> is so great &#8211; it&#8217;s in the margins, so it won&#8217;t replace any &#8220;real&#8221; content, <span style="font-style: italic;"></span> and it doesn&#8217;t get in your way like many pop-up ads.</p>
<p>For publishers, it offers similar benefits.  You can increase the number ads you show on a page (and therefore your revenue), or you can replace your ad units with EmptySpaceAds.  Either way, you&#8217;ll see a boost in your revenue.  And, best of all &#8211; you don&#8217;t have to sacrifice content that brings customers to your page.</p>
<p>Check them out at: <a href="http://www.peopleofwalmart.com/">PeopleOfWalmart.com</a> and <a href="http://www.emptyspaceads.com/">EmptySpaceAds.com</a>.</p>
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		<title>Outsourcing Your Life in 8 Easy Steps</title>
		<link>http://www.technologywoman.com/2009/07/13/outsourcing-your-life-in-8-easy-steps/</link>
		<comments>http://www.technologywoman.com/2009/07/13/outsourcing-your-life-in-8-easy-steps/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 04:28:00 +0000</pubDate>
		<dc:creator>Gayle</dc:creator>
				<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[featured]]></category>
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		<guid isPermaLink="false">http://www.technologywoman.com/?p=122</guid>
		<description><![CDATA[Since discovering the wonder of outsourcing nine months ago, in October 2008, I&#8217;ve outsourced approximately 300 hours. That&#8217;s 300 hours that I got to spend reading or playing (or working&#8230;) while various assistants re-formatted an e-book, researched traffic stats for competing sites, scheduled apartment visits, got price quotes for vacation rentals, designed posters for an [...]]]></description>
			<content:encoded><![CDATA[<div>Since discovering the wonder of outsourcing nine months ago, in October 2008, I&#8217;ve outsourced approximately 300 hours.  That&#8217;s 300 hours that I got to spend reading or playing (or working&#8230;) while various assistants re-formatted an e-book, researched traffic stats for competing sites, scheduled apartment visits, got price quotes for vacation rentals, designed posters for an upcoming party, performed bookkeeping work, handled support requests, and wrote software.  All for a mere $3.50 / hour.  (<a href="http://www.technologywoman.com/2009/04/in-defense-of-outsourcing.html">Slave wages?  Hardly.</a>)</div>
<div>Life post-outsourcing is much less stressful.  Here&#8217;s how you can get in on the action:</div>
<div><strong>1. Understand what tasks you need help with:</strong> Spend three days figuring what you want.  Each time you spend more than 15 minutes on a task, write it down on a list.  At the end of the three days, go through your list.  Which of these could you hire someone else to do?</div>
<div><strong>2. Categorize the most important skills: </strong>What are the core skills that your tasks require?  Photo editing, excel, etc?  Is there particular software that your assistant needs?  How good does the candidate&#8217;s English need to be?</div>
<div><strong>3. Post a job opening:</strong> I use odesk.com for finding outsourced assistants, because I love its transparency.  I can see how many other jobs a candidate has (will they be too busy for me?), how much they&#8217;ve been paid (are they trying to overcharge me?), and their scores on a number of odesk-supplied tests.  I post a suggested rate, and candidates respond with their own bid.  Job applicants usually apply within minutes of posting a job opening.</div>
<div>
<ul>
<li>Note: You might expect that if you post an expected wage of $7 / hour, no one will bid less than that.  I haven&#8217;t found that to be the case.  Because you can see a candidate&#8217;s prior wages, a person who&#8217;s previously been paid $2 / hour has a hard time requesting $7.  Furthermore, andidates are competing with each other to get each position, so they need to post competitive wages.</li>
</ul>
</div>
<div><strong>4. Interview via Instant Message (or Skype):</strong> I conduct my interviews over instant messenger.  For an assistant, I&#8217;ll usually ask the following questions:</div>
<div>
<ul>
<li>What times of day are you available to work?</li>
<li>Are you available on the weekends as well?</li>
<li>Can you make phone calls, if needed, through Skype?</li>
<li>How much experience do you have with excel and photoshop?</li>
<li>[After providing a link to a recent news article] To better assess your English skills, could you please read the following article and provide a short (4 &#8211; 5) sentence summary?</li>
</ul>
</div>
<div>You&#8217;ll notice that my questions are very simple.  Why?  Because I don&#8217;t think you can truly assess someone&#8217;s capability without hiring them.  So, I look for their English capability, confirm that they have the requisite software  and skills, and then I hire them to test them out.</div>
<div><strong>5. Hire Several, and Look for Quality not Price:</strong> You won&#8217;t know how good a candidate is until they actually attempt a task and most, frankly, aren&#8217;t very good.  Hire several people, try them out, and then narrow it down to the best.</div>
<div>
<ul>
<li>Don&#8217;t automatically go for the cheapest.  Suppose you have a $2 / hour and a $5 / hour candidate applying.  If you have to spend even 20 minutes more time correcting the cheaper employee, it may be not worth it.  Hire for quality, not price.</li>
</ul>
</div>
<div><strong>6. Clarify Expectations: </strong>Do you want an employee to make their own decisions?  Or would you prefer that check with you first to see what to do?</div>
<div><strong>7. Let Go of the Bad, Hold on to the Good: </strong>Some candidates won&#8217;t be very good, but that&#8217;s why you hired more than one.  Let go of someone if they just aren&#8217;t cutting it, but fight to hold on to the best.  A good assistant is well worth it.</div>
<div><strong>8. Go For It! </strong>Your new assistant will report his or her time to odesk.com, usually automatically using odesk&#8217;s software (this software takes screenshots of their computer randomly while they&#8217;re working, to ensure that their time reports are honest).  Odesk will then charge you each week, giving you a short window of time to contest any charges.  You can either IM or email tasks to your assistants.  Note that both you and your assistants will be reviewed when you close the assignment, so it&#8217;s in both people&#8217;s interest to treat each other fairly.</div>
<div>Questions?  Post them in the comments or email me.</div>
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		<title>Think Less, Experiment More: 5 Lessons on Entrepreneurship</title>
		<link>http://www.technologywoman.com/2009/05/19/think-less-experiment-more-5-lessons-on/</link>
		<comments>http://www.technologywoman.com/2009/05/19/think-less-experiment-more-5-lessons-on/#comments</comments>
		<pubDate>Tue, 19 May 2009 17:24:00 +0000</pubDate>
		<dc:creator>Gayle</dc:creator>
				<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[personal]]></category>
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		<guid isPermaLink="false">http://www.technologywoman.com/?p=119</guid>
		<description><![CDATA[A guest blog post I wrote for Women Grow Business: Working for Microsoft, Google and Apple, I not only became a better engineer &#8211; I became a better entrepreneur. Their successes and failures, encapsulated in these five lessons, provided me with invaluable instruction in how to build a company and effectively compete. #1. Build a [...]]]></description>
			<content:encoded><![CDATA[<p>A guest blog post I wrote for <a href="http://www.womengrowbusiness.com/2009/05/think-less-experiment-more-5-lessons-from-an-entrepreneur-and-former-engineer-at-google-apple-and-microsoft/">Women Grow Business</a>:</p>
<div><span class="Apple-style-span" style="color: #555555; font-family: Verdana; font-size: 12px; line-height: 17px; "></p>
<p style="margin-top: 0px; margin-right: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-bottom: 10px; ">
<blockquote>
<p style="margin-top: 0px; margin-right: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-bottom: 10px; ">Working for Microsoft, Google and Apple, I not only became a better engineer &#8211; I became a better entrepreneur. Their successes and failures, encapsulated in these five lessons, provided me with invaluable instruction in how to build a company and effectively compete.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-bottom: 10px; "><strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; ">#1. Build a large network.</strong><br />
The “Biggies,” as I like to call them, have an unfair advantage: they have a network of literally thousands of experts. At Apple, I worked with some of the industry’s best designers. Microsoft has people who specialize in every conceivable role. At Google, I could walk down the hall and speak with the inventors of revolutionary technologies.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-bottom: 10px; ">To compete with the biggies, you’ll need a network of your own. Get out to those start-up happy hours. Grab business cards. Set up coffee and lunch chats. And be open &#8211; you never know who might come in handy.</p>
</blockquote>
<p style="margin-top: 0px; margin-right: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-bottom: 10px; ">
<p></span></p>
<div><a href="http://www.womengrowbusiness.com/2009/05/think-less-experiment-more-5-lessons-from-an-entrepreneur-and-former-engineer-at-google-apple-and-microsoft/">Keep reading here</a>.</div>
</div>
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